The CVRD recognizes the immense potential of the Comox Valley as a visitor destination, with its stunning natural landscapes, vibrant communities, and rich cultural heritage. To harness this potential while ensuring sustainable growth and preservation of the valley's unique character, the CVRD has embarked on a comprehensive tourism strategy planning initiative with a 10-year scope.

The CVRD is partnering with 4VI and Experience Comox Valley to administer this process, which aims to engage local residents, businesses, stakeholders and rightsholders to collaboratively design a tourism strategy that aligns with the region's values, sustains its natural resources and maximizes economic benefits.

This comprehensive tourism strategy plan will serve as a roadmap, guiding us towards sustainable tourism development that ensures not just economic growth, but also prioritizing the well-being of our environment and society. Join us as we create a future for the Comox Valley that is vibrant, sustainable, and deeply aligned with our shared values!

The Comox Valley Tourism Strategy Steering Committee is a committee overseen and supported by 4VI and Comox Valley Regional District Tourism Service Partners. The Steering Committee is intended to guide, advise and contribute to the consulting team and project partners throughout the duration of the project.

Public Engagement

This regional tourism strategic planning process aims to create a forward looking and actionable strategy, working with all communities within the Comox Valley Regional District to help strike a balance between the needs of residents, businesses, the natural environment, and consumers. The process leverages the wealth of local knowledge held by community members and tourism businesses, while also using innovative research methodologies.

To facilitate this process, the CVRD and Experience Comox Valley hosted a series of public sessions, workshops, and one-on-one consultations, providing an opportunity for community members to voice their opinions and ideas.

  • Established a balanced Tourism Strategy Steering Committee (TSSC) and hosted 5 steering committee meetings to date
  • Virtual public information session (Strategy Planning Process).
  • Public Engagement Session 1: Tourism Strategy Vision & Opportunities Workshop (40 attendees); Public Engagement Session 2: Strategic Framework Workshop (70 attendees).
  • Hosted a Local Government staff session
  • Elected Officials Forum workshop
  • Targeted engagement: Conducted one-on-one interviews and focus group conversations with 60+ stakeholders
  • Engagement with K'ómoks Economic Development Corporation, and with CAOs from Courtenay, Comox, Cumberland, and K'ómoks First Nation

Draft Strategic Framework

The Draft Strategic Framework for the 10-Year Tourism Strategy is now available for public review and input. We encourage all community members, businesses, interest-holders and residents to review this draft strategic framework which will help shape the future of tourism in our region.

This tourism strategy will guide tourism development in our region for the next 10 years, and your input is essential for ensuring the final draft is aligned with each and every community's values and priorities.

View the Comox Valley Tourism Strategy - Draft Strategic Framework here.

Please note that this strategy will guide tourism development by informing annual tactics and detailed implementation plans over the next 10 years.

Public input will be open until September 8, 2025. Thank you for taking the time to review and provide feedback.

Survey - Public Feedback of Draft Strategic Framework open in new window

If you would prefer to engage in person, you may access the framework and survey in the following ways:

  • In-Person: Hard copies of the Comox Valley Tourism Strategy Draft Strategic Framework are available at the Comox Valley Visitor Centre
  • Printed Surveys: Paper versions of this survey are also available at the Comox Valley Visitor Centre
  • Or Call: 250-400-2882

Community Open Houses

Join us in person at one of our community open house events to learn more, talk to staff and provide feedback on the draft strategic framework.

Courtenay

August 27, 2025 from 11:30am - 1:30pm

The Civic Room at the Comox Valley Regional District

770 Harmston Ave, Courtenay

Cumberland

September 2, 2025 from 3:00 - 5:00pm

Buchanan Hall (lower lever) at the Cumberland Cultural Centre

2674 Dunsmuir Ave, Cumberland

Comox

September 3, 2025 from 2:30 - 4:30pm

The Spinnaker Building at Comox Marina Park

127 Port Augusta St, Comox


Virtual Open House

We are also hosting a virtual open house information session on September 4, 2025 from 6:00 - 7:00pm. The virtual meeting link is here.

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